Gunpowder Inc. Named Public Relations Agency of Record for Montana Silversmiths

DELAFIELD, Wis. (Oct. 2, 2025) – Gunpowder, Inc., a leading enthusiast lifestyle agency, announces its partnership with Montana Silversmiths, a pioneer and leading supplier of  Western fashion accessories, including jewelry and belt buckles. Gunpowder will support Montana Silversmiths’ communications and marketing team to help tell their story of heritage craftsmanship and innovative design to new audiences both in and beyond the Western space.

Since its founding in 2015, Gunpowder has established a reputation as the preferred PR and marketing partner for top outdoor and enthusiast brands, including SITKA Gear, Pure Fishing, Academy Sports + Outdoors, Ravin Crossbows, Montana Knife Company, THOR Industries and more. With Montana Silversmiths on board, Gunpowder is rounding out a client roster that plays for share of heart rather than share of wallet. Founded in 1973 on the banks of the Yellowstone River, Montana Silversmiths has stood as a symbol of Western pride, craftsmanship and achievement for generations.  

"It’s an honor to partner with Montana Silversmiths, which has become a cornerstone of Western culture through its commitment to handcrafting unique, detailed pieces that stand the test of time,” said Carie Breunig, Chief Operating Officer of Gunpowder. "Their buckles and jewelry aren’t just accessories; they’re stories, milestones, and heirlooms. This partnership allows us to celebrate that heritage while creating new ways for customers to connect with the spirit of the West."

As the official silversmith of the Professional Rodeo Cowboys Association (PRCA), Montana Silversmiths is known as “The Brand of Champions,” creating championship buckles and awards for rodeo athletes. In addition to custom buckles and signature jewelry, the brand applies its traditional silversmithing techniques to develop hat and hair accessories, cuff links and other Western pieces, such as bolo ties, designed for everyday wear and special occasions. Its silver artistry and proprietary finishes make each Montana Silversmiths piece instantly recognizable.

“Gunpowder brings a bold, unapologetic energy that mirrors the spirit of the West,” said Marshall Smith, VP of Marketing at Montana Silversmiths. “Their deep understanding of lifestyle branding and earned media strategy makes them the perfect partner as we expand our national footprint and elevate the Montana Silversmiths story.” 

Gunpowder will support Montana Silversmiths with fully integrated public relations and marketing services to generate earned media coverage through authentic, proactive storytelling and industry-leading media relations.

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About Montana Silversmiths 

Headquartered in Columbus, MT, Montana Silversmiths pioneered the development of Western fashion in both buckles and jewelry since 1973. The company is the Official Silversmith of the PBR (Professional Bull Riders), PRCA (Professional Rodeo Cowboys Association), and AQHA (American Quarter Horse Association), among other Western and outdoor organizations. Additional information can be found at montanasilversmiths.com.

About Gunpowder, Inc. 

Since 2015, Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands, including SITKA Gear, Pure Fishing, Academy Sports + Outdoors, Montana Knife Company, Johnson Outdoors and THOR Industries. Gunpowder drives measurable earned media coverage and social engagement with brand communities through a nimble, creative and data-driven approach to create meaningful movement within its clients’ core consumer markets. With strong strategies, blue-collar work ethic and a passion for the outdoors, the team at Gunpowder lives and breathes the brands they represent. More information is available at gunpowderinc.com.

Contact information

Bridget Tierney: bridgett@gunpowderinc.com

Karina Sabol: karinas@gunpowderinc.com