About Gunpowder

We are one part PR agency, a one-part social and content shop, and a full-on creative and strategic partner to our clients. Big ideas are our most valuable currency, but we earn our keep with good old-fashioned work ethic, like execution on programs big and small for every size of the client, from scrappy start-ups to some of the world’s most trusted and storied brands. 

We are wired differently than most agencies. We empower people to do more than they thought they were capable of. We challenge our clients to stretch beyond their comfort zone. We work our asses off but know the importance of a work/life balance that keeps us fresh and inspired. 

Most of our clients are in the enthusiast space. Outdoor recreation brands in the hunting, fishing, and watersports categories, motorsports, and foodie brands are some of our mainstays. Our people tend to be doers, not just spectators. We fish. We hunt. We ride. We cook. Our clients appreciate that. A lot.

We offer a competitive health insurance plan with employer contributions to monthly premiums, a 401 (k) with employer match, a generous PTO plan, a company-paid cell phone and data plan, and a flexible work environment and schedule.

The Role

Gunpowder is seeking an Affiliate Program Manager to join our Digital Team and lead affiliate marketing strategy and execution across multiple client accounts.

This description reflects the primary job functions and responsibilities but is not intended to be all-inclusive. Duties, responsibilities, and activities may change at any time with or without notice.

This is a leadership role that requires deep knowledge of the affiliate marketing ecosystem and the ability to build, scale and optimize programs that deliver measurable revenue. The Affiliate Program Manager will oversee multiple premier outdoor and enthusiast brands while managing the day-to-day operations that drive program growth.

The ideal candidate understands both the strategic and operational sides of affiliate marketing. They know how to develop high-level program strategy, recruit and manage strong affiliate partnerships, and translate performance data into actionable insights.

This role requires deep familiarity within the outdoor, hunting, fishing, and 2A industries, as well as hands-on experience working with affiliate network platforms such as AvantLink, Impact and Levanta.

Bonus experience includes influencer campaign management and a working knowledge of Public Relations, GA4 and Looker Studio.

Strategy & Leadership

Develop affiliate marketing strategies that drive measurable revenue growth that also tie in with broader brand marketing initiatives. Oversee affiliate program growth across multiple client accounts. 

• Work closely with Gunpowder’s PR, social, and creative teams to integrate affiliate opportunities into product launches, media coverage and brand storytelling.

• Develop commission strategies, promotional campaigns and affiliate incentives designed to scale program performance.

• Identify opportunities for growth through publisher partnerships, influencer collaborations and emerging affiliate technologies.

• Serve as a strategic advisor to clients by translating affiliate performance data into clear recommendations and growth strategies alongside Gunpowder’s Digital Analyst.

• Stay ahead of AI trends important to client insights and have a clear understanding of the impact on marketing efforts  (AEO, GEO, …)

Execution

• Lead the day-to-day management of affiliate programs across multiple brands and categories.

• Launch and manage affiliate programs through major network platforms including AvantLink, Impact and Levanta.

• Recruit, onboard and activate new affiliate partners including publishers, influencers, media partners and sub-affiliate networks.

• Maintain strong relationships with existing affiliates while identifying new opportunities for partnership expansion.

• Manage campaign execution including promotional activations, seasonal campaigns, product launches and affiliate-exclusive opportunities.

• Track program performance and monitor affiliate activity to ensure compliance with brand guidelines and affiliate program policies.

• Collaborate with internal teams to ensure affiliate initiatives align with broader digital campaigns and brand priorities.

• Develop and maintain reporting dashboards using affiliate network tools, GA4 and Looker Studio to measure program performance.

• Provide regular performance updates, reports and campaign insights to internal teams and client stakeholders.

The Successful Applicant

• 4–7 years of experience in digital marketing, affiliate marketing, social media or related fields.

• Deep knowledge of affiliate marketing ecosystems and platforms, particularly AvantLink, Impact and Levanta.

• Strong analytical skills with the ability to measure and report performance against established KPIs and ROI goals.

• Experience working with publishers, influencers and affiliate partners across digital marketing channels.

• Proven track record of managing multiple projects simultaneously in a fast-paced environment.

• Strong understanding of digital marketing channels including SEO, paid search (SEM/PPC), display advertising, email marketing and retargeting campaigns.

• Working knowledge of GA4, Looker Studio and digital analytics platforms.

• Experience crafting strategic presentations and presenting insights to internal teams and client stakeholders, including C-suite leadership.

• Strong verbal and written communication skills.

• Ability to multitask and perform under tight deadlines.

• Proficiency with digital media tools such as Photoshop, Illustrator or similar editing software is a plus.

• A learn-it-all mindset with a desire to stay ahead of trends across affiliate marketing, digital media and the outdoor industry.

• Bachelor’s degree or higher in Marketing, Advertising, Digital Marketing, Public Relations, Business Administration, or a related field.

Equal Opportunity Employer: Gunpowder is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable law.

Reasonable Accomodation: Gunpowder is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please let us know by emailing billing@gunpowderinc.com.

Employment Relationship/ At-Will Disclaimer: This job description is not intended to be a contract of employment. Employment with Gunpowder is at-will and may be terminated by either the employee or the company at any time, with or without cause or notice, as permitted by law.

*This is a hybrid position based in Delafield, WI, with a combination of in-office and remote work. Remote work eligibility may be subject to business needs, location-based requirements, and applicable employment laws.

Please submit your cover letter and resume to Eric Clark - ericc@gunpowderinc.com