Academy Sports + Outdoors committed to driving awareness of its private label products in the hunting and fishing categories. The brands were already popular amongst loyal Academy customers but were otherwise unknown to the vast hunting and fishing community outside of its footprint. With ambitious plans to expand its product lineup and introduce new private label brands, Academy sought support and resources to strengthen relationships with national media, put its products in the hands of expert hunters and anglers and elevate awareness of its in-house brands.
Secure coverage and drive awareness of Academy Sports + Outdoors private label hunting and fishing products.
Develop unique hunting and fishing experiences for media partners,highlighting Academy products and team members who embody the quality and the spirit of Academy brands.
Gunpowder planned and executed a series of “Cast & Blast” events, inviting key media members on hunting and fishing trips to experience Academy’s private label products firsthand. Journalists and influencers took to the water and the field outfitted with Academy gear where the quality and value of the products were on full display and in full test mode. Throughout the years, we’ve partnered with the best journalists in the business to experience Texas’ rich outdoor traditions, Louisiana’s backcountry fisheries and Florida’s offshore treasures. Academy’s Cast & Blast events, and the relationships built through them, have resulted in impactful coverage far beyond the event itself. This strategy has elevated Academy’s private label brands into trusted and popular contenders in the outdoor industry, while also ensuring they remain relevant and in the spotlight where they belong.
