Carl’s Place began selling home theater screens in 2015, but over time transitioned to developing golf simulator screens, enclosures, and accessories. When the pandemic hit, demand for at-home golf simulators was at an all-time high. So Carl’s Place saw an opportunity to establish their brand as the top choice among interested buyers and drive awareness of their product offering, traffic to their website, and sales through the roof.
Drive brand awareness, and tap into the rising demand for at-home golf simulators during the Coronavirus pandemic.
A new website capable of handling a large volume of orders, and an approach to PR which included an influencer program.
Gunpowder not only overhauled the Carl's Place visual brand, but we also designed a clean and user-friendly, SEO-optimized website which helped drive customer conversion, and highlighted the new identity work. With the new website in place, Gunpowder's Public Relations team got to work, quickly digging into the golf media landscape and identifying top-tier influencers and contacts at high-profile news outlets who could help raise awareness of Carl's Place to their target audience through some impressive placements and coverage. The PR efforts led to a significant boost to the brand's social media following as well.
