Sometimes our clients’ products can mean the difference between a good day or a disastrous day outside. So when the opportunity to speak to a larger audience about the critical importance of being prepared for emergencies was in front of us, we made it count.
Uncharted Supply Co. makes durable and easy-to-use products designed to keep families and adventure seekers safe and prepared for anything. The people behind the brand were looking to build upon their already loyal customer base by creatively engaging with a larger audience to promote the importance of emergency preparation. The goal was to work with target media outlets with strong ties to Amazon—partnering to drive affiliate sales around Uncharted Supply Co.’s “Preptember” sale.
The Gunpowder team built valuable relationships with publishers by leveraging Levanta, a new platform for the brand, to incentivize high-converting content around the time of the sale. To create a successful campaign, the team: - Unlocked Amazon affiliate capabilities via Levanta, an affiliate network and tracking platform that provides insight into sales and engagement data not previously available. It created custom commission rates, increasing Uncharted’s competitiveness in a crowded e-commerce marketplace. - Contacted top-tier media partners and encouraged them to add an Amazon buy button into their Preptember coverage. - Identified and recruited net new nonendemic partners that thrive in the Amazon Affiliate space like CNN Underscored, Daily Beast, Hearst, DotDashMeredith, and others. - Improved Amazon SERP placement from high authority domain backlinks secured through PR + Commerce Content outreach.
The numbers speak for themselves—the campaign helped to create the most successful Preptember campaign for Uncharted Supply Co. to date. Overall data for the month of September was as follows: - 546% sales growth YoY for month of September - 1,338% up in clicks YoY for month of September - 4% + ROAS including platform fees & management fees
