Not only did emergency preparedness become more important than ever during the Coronavirus Pandemic, but people also began spending more time outside than ever before. Uncharted Supply Co. makes durable and easy-to-use products that are designed to keep families and adventurers safe on the go and in the great outdoors, and was looking to build upon their already loyal customer base by creatively engaging with a larger audience to promote the importance of emergency preparation.
Create a campaign that drives traffic to the website, increases sales, and positions Uncharted Supply Co. as an expert resource for emergency situations.
Capitalize on National Preparedness Month with a "Preptember" sale, and raise awareness of the event with Gunpowder's media contacts.
Gunpowder engaged everyone from Uncharted's affiliate partners to our own top-tier media contacts in multiple different verticals, as well as YouTube and other social media influencers to spread the word about "Preptember" and produce emergency preparedness content. And to top it all off, we partnered with The Weather Channel and produced four paid, live segments featuring Uncharted Supply Co. CEO, Christian Schauf. This approach shaped emergency preparedness into something tangible, and as the month of September carried on, Uncharted saw an increase in website traffic and sales. But more importantly, they're now seen as a reliable expert that makes reliable products.
